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ID_Media pioneered a three-fold approach to web outreach. We work with our clients to place banner ads in selected online publications, optimize search results on the major search engines and implement a BLOG outreach program to gain support of major influential BLOG sites.

Online Advertisements
Utilizing banner advertisements on select websites allows a campaign or organization to communicate and reinforce key messages. Additionally, online advertisements direct new visitors to the website. ID_Media provides a full set of services, including: creating banner campaign concepts, identifying targeted online properties for ad placement, and procuring ad space.

Search Engine Placement
Purchasing key search terms with Yahoo's Overture service and Google's AdWords service is a relatively inexpensive means for reaching potentially interested audiences on the web. Purchasing search terms will ensure prominent placement of the site in the sponsored links section of the results page to increase exposure and drive website traffic.

BLOG Outreach
The blogging community is large, rapidly growing and increasingly influential with the general public and traditional media. Effectively reaching out and tapping into this community is an important part of an internet strategy. ID_Media works with your campaign or organization to identify potentially supportive blogs and then aggressively reaches out to these bloggers to build beneficial relationships.